Booked and Busy: Using Your Book to Secure Interviews

man from Dreamstarters Publishing holding a book and facing camera

“…Know your talking points, but also be open to spontaneous conversations.” – Mike Fallat

Welcome to the world of being booked and busy, where your journey as an author isn’t just about the words on the page but also about the doors those words can open. In this blog, we’re diving into a strategy that savvy authors are using to catapult themselves into the spotlight – securing interviews. Imagine your schedule filled with exciting opportunities to share your story, insights, and expertise. How? By strategically using your book as a key to unlock the doors to media exposure. Let’s explore how you can become the go-to expert in your field through the power of interviews.

1. Craft a Captivating Narrative:

Your book is more than just a collection of ideas; it’s a story waiting to be told. Craft a narrative that not only engages readers but also captivates interviewers. Highlight key moments, lessons, and experiences that make your story uniquely compelling. The more intriguing your narrative, the more likely interviewers will be to feature you on their platform.

2. Build Your Author Brand:

Being booked and busy isn’t just about the book; it’s about the author too. Establish a strong author brand that reflects your personality, values, and expertise. Create a professional author website, maintain an active social media presence, and showcase your book in a way that positions you as an authority in your field. The stronger your brand, the more appealing you become to interviewers seeking engaging guests.

3. Pitch Yourself Effectively:

Don’t wait for opportunities to come knocking; go out and create them! Develop a compelling pitch that showcases the value you bring to an interview. Highlight your book, your unique perspective, and the insights you can provide to their audience. Craft personalized pitches for various media outlets, tailoring your message to fit their specific audience and interests.

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Mike Fallat as BookMan

4. Utilize Author Platforms:

Online platforms designed for authors can be powerful tools in getting your message out there. Leverage websites like Goodreads, Amazon Author Central, and BookBub to enhance your visibility. The more easily accessible information about you and your book, the more likely interviewers are to find and reach out to you.

5. Connect with Podcasts and Blogs:

Podcasts and blogs are excellent mediums for authors to share their stories. Research podcasts and blogs in your niche, and reach out to them with your pitch. Offer unique insights, share anecdotes from your book, and demonstrate why their audience would benefit from hearing your perspective. These platforms often have a broad reach, increasing the chances of expanding your audience.

6. Be Prepared and Authentic:

Once you’ve secured an interview, be prepared and authentic. Know your talking points, but also be open to spontaneous conversations. Authenticity resonates with audiences, making them more likely to connect with you and your message.

Conclusion:

Being booked and busy is more than just a catchphrase; it’s a lifestyle that successful authors embrace. By strategically using your book as a tool to secure interviews, you can amplify your message, connect with new audiences, and establish yourself as a thought leader in your field. So, get ready to share your story, insights, and expertise with the world – the interviews are waiting!

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).


The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.

https://dreamstarterspublishing.com/
https://www.milliondollarbookagency.com/

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Mark Rumsfield

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