Writing a Persuasive Author’s Note for Your Business Book

man from Dreamstarters Publishing writing a note

“…Keep it real, keep it you.” – Mike Fallat

Hey there, visionary entrepreneurs and wordsmiths! Today, we’re diving deep into the often overlooked, yet power-packed realm of crafting an irresistible author’s note for your business book. Picture this: your audience, captivated by your expertise, hungry for insights, and eager to dive into the wisdom you’ve meticulously poured onto the pages. The magic begins with that often underestimated section at the front of your book – the author’s note.

Why Does It Matter?

Before we unveil the secrets of creating a persuasive author’s note, let’s talk about why it matters in the first place. Think of it as the opening act for a blockbuster movie – it sets the tone, builds anticipation, and leaves your audience hungry for more.

Your author’s note is your chance to connect with readers on a personal level, establishing a bond that goes beyond the words on the pages. It’s the gateway to forging a lasting relationship with your audience.

1. Inject Personality and Authenticity 

Your readers aren’t just interested in your business acumen; they want to connect with the person behind the ideas. Infuse your author’s note with your unique voice and personality. Share anecdotes, personal stories, and a sprinkle of humor. Let them see the real you, the person who’s passionate about sharing knowledge and making a difference.

Pro Tip: Imagine you’re having a conversation with a friend. Keep it real, keep it you.

2. Set the Stage for Your Message 

Your business book has a message, a solution, a game-changing idea. Use the author’s note to set the stage for what’s to come. Tease the key takeaways, highlight the challenges your readers might be facing, and assure them that within the pages of your book, they’ll find the answers they seek.

Pro Tip: Think of your author’s note as the trailer for your book – leave them intrigued and hungry for the main feature.

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Mike Fallat as BookMan

3. Express Gratitude and Connect 

Show appreciation to your readers for choosing your book. Express gratitude for their time and attention. Make them feel like they’re part of an exclusive community – because they are! Acknowledge their challenges, empathize with their struggles, and let them know you’re here to guide them.

Pro Tip: Make it personal. Mention the journey you’ve shared with your readers, even if it’s just starting.

4. Create a Call-to-Action 

Your author’s note is not just a one-way street. It’s an invitation for your readers to engage further. Whether it’s joining a community, signing up for updates, or connecting on social media, include a compelling call-to-action that encourages them to take the next step on this journey with you.

Pro Tip: Make it irresistible. Offer exclusive content, insights, or a sneak peek into what’s coming next.


There you have it, fellow trailblazers – the keys to crafting a persuasive author’s note for your business book. Remember, it’s not just an introduction; it’s a powerful tool to captivate your audience, build a connection, and set the stage for the transformative journey that awaits them within the pages of your book.

So, grab that pen, infuse it with your unique brilliance, and let your author’s note pave the way for a book that doesn’t just get read but leaves a lasting imprint on every reader fortunate enough to dive into its world. Happy writing!

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About Mike Fallat

Mike Fallat, aka The BookMan, is the owner of Dreamstarters Publishing and the Million Dollar Book Agency. They have helped 300+ entrepreneurs become bestselling authors. His goal is to help 1,000 entrepreneurs publish books and teach them how to use their books as a gateway to generating 7-figures.

Dreamstarters Publishing offers ghostwriting, cover design, and everything that is required to take an idea to a finished book (kindle, paperback, hardcover, and audiobook).

The Million Dollar Book Agency is the ultimate marketing CRM system for author-preneurs. Services include automated funnels, lead generation campaigns, book fulfillment, podcast management, press releases, virtual assistants, course development, and more.

Mike also hosts a podcast known as Million Dollar Stories and runs a membership-based site known as Million Dollar Circle. In addition to owning the book business, he invests in self storage real estate.


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